Your National Accounting & Bookkeeping Partner
Thank you for your swift and efficient services and support on our website. Over the past few months we’ve had a lot of new enquiries come through the site that have turned into real business. We really appreciate it.
Terry Ramm · Capella Accounting
We transformed an outdated, clunky website into a clean and modern digital presence. This instantly elevated the client’s credibility, helped them attract more serious enquiries and gave them confidence in sharing their site. While still in the early stages, engagement is already on the rise and bounce rates are beginning to fall.
We identified several underlying issues during the audit that were limiting both user experience and search engine visibility, making it harder for the site to support the company’s efforts to bring in new clients.
After speaking with Terry at Capella, it was clear the original website had simply grown outdated. The design lacked visual appeal, with dated graphics and little to no layout structure.
It didn’t reflect the professionalism of the company and hadn’t been optimised for search or user experience. While it served a basic purpose, it was no longer something Terry felt confident directing clients to and it was due for a much-needed refresh.
The old website used muted tones that felt flat and uninspiring. We replaced them with a balanced palette of deep navy, vibrant blue and crisp white, creating a cleaner, more modern look.
The blue tones convey trust, stability and professionalism, while white adds clarity and space. Together they project confidence and make Capella Accounting’s brand feel more engaging and approachable.
The original logo combined a handwritten-style font with a graphic of a chart and arrow, which conveyed the idea of finance but lacked cohesion and versatility across different uses. Its style felt dated and didn’t fully capture the confidence and professionalism of the business today.
We created a modern, streamlined logo that keeps the focus on the company name while introducing a bold, clean mark. This new design works seamlessly across digital and print, presenting Capella Accounting Limited as a trusted, established partner for their clients.
Every great result begins with a conversation
Share your ideas and goals with us. We’ll listen, ask the right questions and guide you towards what makes sense for your project.
We transformed Capella Accounting’s outdated website into a clean, professional platform that puts clarity and trust at the forefront. The design highlights their award winning services, uses strong visual hierarchy to guide visitors and ensures a seamless experience across all devices.
Clear calls to action and prominent trust signals now help convert visitors into clients.
We put together a joined-up campaign that ran across Facebook, LinkedIn, Google responsive ads and targeted emails.
Every channel pointed people to a purpose-built landing page designed to turn interest into action.
The results spoke for themselves, a 260% ROI straight away, plus a stronger brand presence, a new audience base and a pipeline of potential clients that will keep delivering value long after the campaign ended.
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