Axisdata brought fresh thinking and creative energy that made a real difference to our audience engagement.
Tatenda Chiposi · Matopos Gin
Within one month we doubled Matopos’ social following across Instagram, Facebook and X. This spike in engagement led to a significant influx of orders for their new Peach flavoured Gin, which we launched strategically at the end of the initial awareness campaign.
Matopos
[ma-to-pos] proper noun.
Matopos, which means ‘The Rocks’, is a picturesque location in South-Eastern Zimbabwe.
Granite rocks laced in amazing fauna and flora cover the area, producing a scenic view for its visitors. Its richly diverse vegetation can sustain a variety of different animals, from rhinos and leopards to more than one hundred different species of birds.
It is home to the world-famous balancing rocks. These rocks stretch for miles; among them lie caves ornamented with paintings, dating back to the San people who inhabited these lands through the stone-age.
These bespoke 3D mockups were designed to embody the distinct character of Matopos Gin, bold, unconventional and full of attitude. Each scene playfully reimagines a classic cocktail, pairing stylised props with refined glassware to reflect the brand’s ‘Distilled to be Different’ ethos.
From the cheeky charm of ‘Pink Duckie’ to the slick sophistication of the ‘Dry Martini’, the mockups celebrate the brand’s originality while offering versatile assets for campaigns, social media and promotional content.
We designed these promo t-shirts to reflect the playful character of Matopos Gin, with each one featuring a unique QR code linking to a dedicated cocktail recipe page.
Worn at gin festivals and brand events, they doubled as interactive touchpoints, combining bold design with a smart digital twist to drive engagement and amplify brand presence.
We produced a mix of stylised visuals, combining 3D mockups with graphic design and photography to create a consistent stream of content for social media.
Each asset was crafted to feel fresh and on-brand, offering flexible use across social media, seasonal campaigns and evergreen brand messaging.
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