We will support your business grow increased awareness and engagement with your customers effectively.
Rather than using your gut to assess your business’s marketing performance, we can provide you the knowledge to inform your decisions.
We will help you to develop a marketing strategy that stands the best chance of delivering on your future performance, productivity and commercial objectives.
Your target audience describes the group of individuals who are most likely to identify with your brand and use your products or services.
It’s important that you confidently establish your ideal audience so that you can convert leads and, of course, turn a profit.
Having strong goals and objectives is super important for any business, regardless of company size, budget or offerings.
The focus of your goals and objectives can be to inform your content, explore different avenues with your social media, bridge the gap between sales and marketing, increase email open rates and improve lead quality.
The more you get to know your competition, the easier it will be to identify potential opportunities and areas in which you can out-perform and overtake them to gain an advantage.
Studying your market competitors will not only help you to stay on top, but it will also enhance your insight into what kind of marketing works within your industry and what doesn’t.
Content creation is a truly significant part of modern marketing. There’s more to marketing nowadays than just pushy promotional tactics and brash advertisements.
Great content marketing shows your target audience that you are knowledgeable, trustworthy and can bring them the value they’re searching for.
Measuring the impact of your marketing activities gives you the ability to track your success and analyse what you’re doing well and where you need to improve.
This ensures you maintain consistent growth and a competitive advantage. It also helps to streamline your objectives, keeping them in line with your business goals.
By leveraging the power of technology, creativity and strategic planning, we provide digital marketing solutions that enable businesses to captivate their audience, forge lasting connections and propel their brands to new levels of success.
We can manage your social media accounts, generate fresh new content and post on your behalf at regular intervals. We will also communicate with your audience and drive engagement to help shape future marketing efforts.
We’ll help you develop a well-defined content strategy that aligns with your brand’s goals and target audience.
This typically includes determining the type of content to create, frequency of posting and what platforms to focus on.
When we work with you, we’ll keep up with the latest social media trends, algorithm changes and platform updates.
We will experiment with new features and formats to stay relevant and maximise reach.
When we manage your social media accounts, we’ll actively engage with your audience by responding to comments, messages and mentions.
We’ll encourage conversations, ask questions and provide valuable information to build a strong relationship with followers.
We’ll maintain a consistent brand voice, tone and visual identity across all your social media channels.
We’ll also ensure that the content reflects your brand’s values, messaging and overall image.
We’ll regularly track and analyse social media metrics to measure the effectiveness of campaigns and content we create for you.
We’ll use these insights to refine strategies and identify areas for improvement.
Pay-Per-Click advertising is a digital marketing model where you pay a fee each time your ad is clicked by a user on search engine results pages (SERP’s).
You’re paying a search engine (like Google) to display your website in the results page and everytime someone clicks through, you pay for that click.
It’s a way of enhancing visits to your website and is often coupled with search engine optimisation (SEO) techniques to maximise results.
Social media marketing is a widely popular method of promoting your brand or business through social media platforms like Facebook, Twitter, Instagram and LinkedIn.
By using social media, you can connect with your target audience, increase brand awareness and drive sales. Create and share content that promotes your brand and engage with your audience through comments, mentions and messages.
Email marketing encompasses sending targeted messages or emails to groups of people on subscriber lists to promote products, services or give valuable information.
This is a very effective way for businesses to talk to their customers, build relationships with them, get them interested and achieve their marketing goals.
User-generated content marketing is a popular method of encouraging customers to create and share content on their social media channels related to your brand, products, or services, leveraging their authenticity and advocacy.
Social media advertising is a particularly effective method used to widen an audience reach and grow a following or subscriber base. Running paid ad campaigns on social media platforms is also effective at driving targeted traffic.
Need a helping hand with your marketing?
Get in touch with us today to see how we can add value to your marketing efforts.
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Mobile App Wireframe
Wireframes typically consist of simple sketches or diagrams that illustrate the placement of various elements such as buttons, text, forms, images and menus, as well as the flow of screens and interactions between different features of the app.
Wireframes are usually created at the early stages of the app development process to help designers and developers better understand the user experience and make informed decisions about the app’s design and functionality.
SSL Certificate
An SSL certificate (Secure Socket Layer) is a digital certificate that is used to secure data transferred between a web server and a web browser.
When a website has an SSL certificate installed, it allows for a secure and encrypted connection between the web server and the browser, protecting sensitive information such as login credentials, credit card information and personal data from being intercepted by unauthorised parties.
Web Hosting
Web hosting is a service that allows individuals and organisations to make their website accessible to the internet. We provide server space where website files are stored and make them available to the public through the internet.
When someone types in your website’s address in their web browser, the browser sends a request to the web server where the website is hosted, which then delivers the website’s files to the user’s browser
In design terms, an accent color is used to draw attention to specific elements of a layout such as a mobile app, webpage or presentation.
It is typically a contrasting color that stands out against the main color scheme of the page and is used (sparingly) to highlight important elements.
Brand Equity
Brand equity refers to the value and perception that a brand holds in the minds of consumers.
It is a set of intangible assets that result in a brand being recognised and preferred by customers over other brands. Brand equity is the sum of a brand’s awareness, associations, perceived quality, loyalty and other brand assets.
It is a critical measure of a brand’s overall strength and ability to generate revenue, as it enables the brand to charge premium prices, maintain market share and extend its product lines.
Website Indexing
Website indexing is the process by which search engines like Google, Bing, and Yahoo! collect and store information about a website in their database. This information includes the content on a website, the keywords that are associated with the website, and the links that lead to and from the website.
Website indexing is crucial for search engine optimization (SEO) because it determines whether a website can be found by users searching for relevant keywords.
Ecologi is a platform for real climate action. They facilitate the funding of carbon offset projects and tree planting around the world.
Their mission is to reduce 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year.
Visit Ecologi to support our planet.
Renewable energy refers to energy that is generated from natural resources that are replenished over time and can be continuously harnessed. Examples of renewable energy sources include sunlight, wind, water (hydro), geothermal and biomass.
Unlike non-renewable energy sources, such as fossil fuels (coal, oil, and natural gas), which are finite and non-renewable, renewable energy sources are considered sustainable because they do not deplete over time and are less harmful to the environment.
Style Guide
A style guide (or brand guidelines) is a document that outlines the rules and guidelines for creating and maintaining the visual identity of a brand or project.
It’s a set of instructions so to speak, that designers follow to ensure consistency in the designs across all communication channels.
A style guide typically includes information on typography, color palettes, imagery, iconography and other visual elements.
Monthly creative content to inspire your visual communication.
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Search Engine Optimisation (SEO) involves developing a website in a way that makes it more visible and accessible to search engines such as Google and Bing etc.
Some common techniques include:
Design Language
A design language refers to a system of visual and stylistic elements that are used consistently in the design of a product, brand or other visual communication.
There are several elements that make up a design language, including style guides/branding guidelines, layout and composition guidance and also tone and voice.
The purpose of a design language is to direct how all of these elements work together to create a consistent visual identity and user experience across different products.
App Prototyping
Prototyping is a more advanced design activity that involves creating a functional, interactive version of a digital product.
Prototyping is typically done after the wireframing stage and involves creating a more detailed, high-fidelity working version of the product’s design.
SEO Best Practices
A style guide (or brand guidelines) is a document that outlines the rules and guidelines for creating and maintaining the visual identity of a brand or project.
It’s a set of instructions so to speak, that designers follow to ensure consistency in the designs across all communication channels.
A style guide typically includes information on typography, color palettes, imagery, iconography and other visual elements.
An API, which is short for Application Programming Interface, is a set of protocols, tools and definitions for building software and applications. It allows different software systems to communicate with each other, exchange data and perform actions.
APIs provide a way for developers to interact with an application or service without needing to know the underlying implementation details. Instead, the API provides a set of rules and guidelines that developers can use to make requests to the application or service and receive responses in a standardised format.
Search Engine Optimisation (SEO) involves developing a website in a way that makes it more visible and accessible to search engines such as Google and Bing etc.
Some common techniques include:
A style guide (or brand guidelines) is a document that outlines the rules and guidelines for creating and maintaining the visual identity of a brand or project.
It’s a set of instructions so to speak, that designers follow to ensure consistency in the designs across all communication channels.
A style guide typically includes information on typography, color palettes, imagery, iconography and other visual elements.
Search Engine Optimisation (SEO) involves developing a website in a way that makes it more visible and accessible to search engines such as Google and Bing etc.
Some common techniques include:
A conversion ratio is a key indicator of website performance that measures the number of visitors who take a desired action, such as purchasing a product, filling out a form, or subscribing to a service.
This ratio is determined by the number of visitors who complete the desired action divided by the total number of website visitors.
For example, if a website receives 1000 visitors in a month and 50 of them make a purchase, the conversion ratio would be 5%. This measurement is crucial for understanding customer behavior and optimising business performance.
Our team constantly monitors conversion ratios to identify areas that require improvement for enhanced online success. By consistently tracking these metrics, we can make informed decisions and help you achieve your business goals.
A CMS platform, or Content Management System platform, is a software application framework that enables the creation, management and organisation of digital content for websites or other online platforms.
It provides a user-friendly interface that allows users to easily create, edit and publish content online.
WordPress is a popular CMS platform and used by over 43% of all websites on the internet.
Organic traffic are the visitors that come to your website through unpaid, natural, or organic search engine results. These are the visitors who find your website by entering relevant keywords into a search engine like Google, Bing, or Yahoo and clicking on the search engine results that match their query.
When a website ranks high in search engine results for certain keywords, it is more likely to receive organic traffic.
This is because users tend to click on the top results displayed by search engines and organic traffic represents those clicks.
Monthly creative content to help you with your visual communication.
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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brand Sentiment
Brand sentiment refers to the general attitude or perception that consumers have towards a brand. It reflects the emotions, opinions, and beliefs that individuals associate with a particular brand.
Brand sentiment can range from positive to negative, and it plays a crucial role in shaping consumers’ preferences, loyalty and purchasing decisions.
Monitoring and understanding brand sentiment can help companies assess their brand reputation, identify areas for improvement and make informed marketing and communication strategies.
Customer Touchpoints
Customer touchpoints are the various interactions and points of contact that a customer has with a company throughout their journey, from initial awareness to post-purchase support.
These touchpoints can occur through different channels such as in-person interactions, phone calls, emails, websites, social media, advertising and customer service interactions.
Customer touchpoints are critical for shaping the overall customer experience and can significantly impact customer satisfaction, loyalty and perception of a brand.
Algorithm Changes
Algorithms are sets of rules and calculations that platforms use to determine the order and visibility of posts and content.
An algorithm change is when modifications or updates are made by social media platforms and search engines that determine what content is shown to users in their feeds or search results.
Platforms like Facebook, Instagram, Twitter, YouTube and Google regularly update their algorithms to improve user experience, promote relevant and engaging content and combat spam or misuse.
These algorithm changes can have a significant impact on search engine results (organic reach), visibility and engagement.
Domain Name
A web domain, also known as a domain name, is the unique address or identifier that is used to access a website on the internet.
Domain names are used to direct users to specific web pages or websites on the internet.
