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UI/UX
Design

We create user interfaces that look and feel professional, are intuitive, simple to use and provide great user experiences.

We can provide expert guidance in UI/UX design, ensuring your digital platforms are visually appealing, user-friendly and tailored to your audience’s needs and expectations.

User Interface (UI) Design.

User interface design is the process of creating visually appealing and user-friendly interfaces for software applications, websites or other digital products.

We work closely with back-end development teams and stakeholders, providing end-to-end support and quality control to ensure our designs transfer over as intended.

We strive for a clean and uncluttered interface that is easy to understand and simple to use.

We use clear labels, concise text and intuitive icons to convey information and help guide users.

We maintain consistency throughout the interface in terms of visual elements, layout and interaction patterns.

Consistency helps users build mental models and navigate the interface with greater ease.

Work closely with other stakeholders, such as UX designers, developers, and product managers, to ensure that the UI design aligns with the overall product vision and technical feasibility.

When we create a user interface, our focus is on creating a logical and intuitive navigation system that allows users to move seamlessly between different sections or screens.

Our designs always provide clear signposts and visual indicators to help users understand their current location within the interface.

User Experience (UX) Design.

User experience design considers how the user feels when interacting with a product interface. Is it simple to use? Does it follow a logical order?

When we design an app and it’s interface, we focus heavily on familiarity, logic and ease of use. While the interface is always unique, the app follows a recognisable approach that users’ are familiar with and can interact with easily.

A key element to a successful user experience is to organise and structure the content and features of the product in a logical and intuitive way, making it easy for users to find what they need.

We place great emphasis on designing intuitive and consistent interaction patterns, including navigation menus, buttons, forms and feedback mechanisms that guide users through the product and enable them to accomplish tasks efficiently.

This helps in increasing engagement substantially across the entire product.

We’ll conduct usability tests with select users to evaluate the product’s usability and identify areas for improvement.

Gathering feedback allows us to iterate further on the design based on the results and provide an enhanced final design and prototype.

UX design is an iterative process and it’s important to continuously gather user feedback, analyse data and make incremental improvements to the product based on user insights and evolving needs.

Gathering information about your target users is a key building block of any good UX design project.

Through research methods such as interviews and surveys, we can gain a deeper understanding of their needs, goals and behavior patterns.

App Prototyping.

App prototyping is the process of creating a preliminary version and working model of a mobile or web application to demonstrate its functionality, user interface and user experience.

App prototypes can range from low-fidelity wireframes or mockups that focus on the app’s layout and basic functionality to high-fidelity interactive prototypes that closely resemble the final app in terms of visual design and user interactions.

Instead of jumping into long and expensive development processes, we build out the initial prototype in a way that allows quick changes or to scale it with additional technologies when necessary.

Prototyping helps to validate and refine the app’s concept by providing a tangible representation of the proposed features and user interactions.

It allows stakeholders to evaluate and provide feedback on the initial design direction.

Prototypes enable designers and usability experts to test the app’s user interface and interactions with potential users.

This feedback helps identify usability issues, refine the interface and enhance the overall user experience.

Prototyping facilitates an iterative design process where designers can quickly make changes based on user feedback and test alternative design approaches.

This iterative cycle helps improve the app’s usability, functionality and aesthetics.

Prototypes serve as a visual communication tool that helps align the development team and other stakeholders on the app’s features, functionality and design.

It allows for effective collaboration and reduces misunderstandings during the development process.

Looking for some help with a new interface or user experience?

Let’s elevate your digital presence together with our bespoke UI/UX design services. Elevate usability, captivate your audience and stand out in the digital landscape.

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Mobile App Wireframe

Wireframes typically consist of simple sketches or diagrams that illustrate the placement of various elements such as buttons, text, forms, images and menus, as well as the flow of screens and interactions between different features of the app.

Wireframes are usually created at the early stages of the app development process to help designers and developers better understand the user experience and make informed decisions about the app’s design and functionality.

SSL Certificate

An SSL certificate (Secure Socket Layer) is a digital certificate that is used to secure data transferred between a web server and a web browser.

When a website has an SSL certificate installed, it allows for a secure and encrypted connection between the web server and the browser, protecting sensitive information such as login credentials, credit card information and personal data from being intercepted by unauthorised parties.

Web Hosting

Web hosting is a service that allows individuals and organisations to make their website accessible to the internet. We provide server space where website files are stored and make them available to the public through the internet.

When someone types in your website’s address in their web browser, the browser sends a request to the web server where the website is hosted, which then delivers the website’s files to the user’s browser

Accent Colours

In design terms, an accent color is used to draw attention to specific elements of a layout such as a mobile app, webpage or presentation.

It is typically a contrasting color that stands out against the main color scheme of the page and is used (sparingly) to highlight important elements.

Brand Equity

Brand equity refers to the value and perception that a brand holds in the minds of consumers.

It is a set of intangible assets that result in a brand being recognised and preferred by customers over other brands. Brand equity is the sum of a brand’s awareness, associations, perceived quality, loyalty and other brand assets.

It is a critical measure of a brand’s overall strength and ability to generate revenue, as it enables the brand to charge premium prices, maintain market share and extend its product lines.

Website Indexing

Website indexing is the process by which search engines like Google, Bing, and Yahoo! collect and store information about a website in their database. This information includes the content on a website, the keywords that are associated with the website, and the links that lead to and from the website.

Website indexing is crucial for search engine optimization (SEO) because it determines whether a website can be found by users searching for relevant keywords.

Ecologi For Our Planet

Ecologi is a platform for real climate action. They facilitate the funding of carbon offset projects and tree planting around the world.

Their mission is to reduce 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year.

Visit Ecologi to support our planet.

Renewable Energy

Renewable energy refers to energy that is generated from natural resources that are replenished over time and can be continuously harnessed. Examples of renewable energy sources include sunlight, wind, water (hydro), geothermal and biomass.

Unlike non-renewable energy sources, such as fossil fuels (coal, oil, and natural gas), which are finite and non-renewable, renewable energy sources are considered sustainable because they do not deplete over time and are less harmful to the environment.

Style Guide

A style guide (or brand guidelines) is a document that outlines the rules and guidelines for creating and maintaining the visual identity of a brand or project.

It’s a set of instructions so to speak, that designers follow to ensure consistency in the designs across all communication channels.

A style guide typically includes information on typography, color palettes, imagery, iconography and other visual elements.

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Search Engine Optimisation

Search Engine Optimisation (SEO) involves developing a website in a way that makes it more visible and accessible to search engines such as Google and Bing etc.

Some common techniques include:

  • Creating a well-structured and organised website with clear navigation and hierarchy.
  • Using relevant and targeted keywords throughout the site’s content, headings and meta tags.
  • Optimizing the site’s images, videos and other media for fast loading times.
  • Ensuring the site is mobile-friendly and responsive, meaning it can adapt to different screen sizes and devices.

Design Language

A design language refers to a system of visual and stylistic elements that are used consistently in the design of a product, brand or other visual communication.

There are several elements that make up a design language, including style guides/branding guidelines, layout and composition guidance and also tone and voice.

The purpose of a design language is to direct how all of these elements work together to create a consistent visual identity and user experience across different products.

App Prototyping

Prototyping is a more advanced design activity that involves creating a functional, interactive version of a digital product.

Prototyping is typically done after the wireframing stage and involves creating a more detailed, high-fidelity working version of the product’s design.

SEO Best Practices

SEO best practices are a set of guidelines, techniques and strategies that are widely accepted and recommended for optimising websites to improve their visibility and ranking on search engine results pages (SERPs).
 
These practices are based on industry knowledge, search engine guidelines and data-driven insights and include:
 
  • High-Quality and Relevant Content
  • Keyword Research and Optimisation
  • User Experience and Website Performance
  • On-Page Optimisation
  • Mobile-Friendliness
  • Social Signals
  • Local SEO
  • Regular Monitoring and Analysis
Style Guide

A style guide (or brand guidelines) is a document that outlines the rules and guidelines for creating and maintaining the visual identity of a brand or project.

It’s a set of instructions so to speak, that designers follow to ensure consistency in the designs across all communication channels.

A style guide typically includes information on typography, color palettes, imagery, iconography and other visual elements.

Impact API

An API, which is short for Application Programming Interface, is a set of protocols, tools and definitions for building software and applications. It allows different software systems to communicate with each other, exchange data and perform actions.

APIs provide a way for developers to interact with an application or service without needing to know the underlying implementation details. Instead, the API provides a set of rules and guidelines that developers can use to make requests to the application or service and receive responses in a standardised format.

Search Engine Optimisation

Search Engine Optimisation (SEO) involves developing a website in a way that makes it more visible and accessible to search engines such as Google and Bing etc.

Some common techniques include:

  • Creating a well-structured and organised website with clear navigation and hierarchy.
  • Using relevant and targeted keywords throughout the site’s content, headings and meta tags.
  • Optimising the site’s images, videos and other media for fast loading times.
  • Ensuring the site is mobile-friendly and responsive, meaning it can adapt to different screen sizes and devices.
Style Guide

A style guide (or brand guidelines) is a document that outlines the rules and guidelines for creating and maintaining the visual identity of a brand or project.

It’s a set of instructions so to speak, that designers follow to ensure consistency in the designs across all communication channels.

A style guide typically includes information on typography, color palettes, imagery, iconography and other visual elements.

Search Engine Optimisation

Search Engine Optimisation (SEO) involves developing a website in a way that makes it more visible and accessible to search engines such as Google and Bing etc.

Some common techniques include:

  • Creating a well-structured and organised website with clear navigation and hierarchy.
  • Using relevant and targeted keywords throughout the site’s content, headings and meta tags.
  • Optimizing the site’s images, videos and other media for fast loading times.
  • Ensuring the site is mobile-friendly and responsive, meaning it can adapt to different screen sizes and devices.
Conversion Ratio

A conversion ratio is a key indicator of website performance that measures the number of visitors who take a desired action, such as purchasing a product, filling out a form, or subscribing to a service.

This ratio is determined by the number of visitors who complete the desired action divided by the total number of website visitors.

For example, if a website receives 1000 visitors in a month and 50 of them make a purchase, the conversion ratio would be 5%. This measurement is crucial for understanding customer behavior and optimising business performance.

Our team constantly monitors conversion ratios to identify areas that require improvement for enhanced online success. By consistently tracking these metrics, we can make informed decisions and help you achieve your business goals.

CMS Platform

A CMS platform, or Content Management System platform, is a software application framework that enables the creation, management and organisation of digital content for websites or other online platforms.

It provides a user-friendly interface that allows users to easily create, edit and publish content online.

WordPress is a popular CMS platform and used by over 43% of all websites on the internet.

Organic Traffic

Organic traffic are the visitors that come to your website through unpaid, natural, or organic search engine results. These are the visitors who find your website by entering relevant keywords into a search engine like Google, Bing, or Yahoo and clicking on the search engine results that match their query.

When a website ranks high in search engine results for certain keywords, it is more likely to receive organic traffic.

This is because users tend to click on the top results displayed by search engines and organic traffic represents those clicks.

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Axisdata Newsletter

Monthly creative content to help you with your visual communication.

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This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Brand Sentiment

Brand sentiment refers to the general attitude or perception that consumers have towards a brand. It reflects the emotions, opinions, and beliefs that individuals associate with a particular brand.

Brand sentiment can range from positive to negative, and it plays a crucial role in shaping consumers’ preferences, loyalty and purchasing decisions.

Monitoring and understanding brand sentiment can help companies assess their brand reputation, identify areas for improvement and make informed marketing and communication strategies.

Customer Touchpoints

Customer touchpoints are the various interactions and points of contact that a customer has with a company throughout their journey, from initial awareness to post-purchase support.

These touchpoints can occur through different channels such as in-person interactions, phone calls, emails, websites, social media, advertising and customer service interactions.

Customer touchpoints are critical for shaping the overall customer experience and can significantly impact customer satisfaction, loyalty and perception of a brand.

Algorithm Changes

Algorithms are sets of rules and calculations that platforms use to determine the order and visibility of posts and content.

An algorithm change is when modifications or updates are made by social media platforms and search engines that determine what content is shown to users in their feeds or search results.

Platforms like Facebook, Instagram, Twitter, YouTube and Google regularly update their algorithms to improve user experience, promote relevant and engaging content and combat spam or misuse.

These algorithm changes can have a significant impact on search engine results (organic reach), visibility and engagement.

Domain Name

A web domain, also known as a domain name, is the unique address or identifier that is used to access a website on the internet.

Domain names are used to direct users to specific web pages or websites on the internet.